The brand candidates already want to join.
Positioning, career-site experience and content strategy that measurably improves applicant quality — powered by AI insight into how candidates actually decide.
Employer brand as an operating asset — not a poster.
The best candidates research before they apply. Employer Branding Support gives you the narrative, assets and career experience that turn quiet interest into qualified applications — and gives you the analytics to prove it.
This is where recruiting meets marketing. We use AI to analyse how your existing employees, candidates and lost applicants describe your company, distil the signal into a distinctive positioning, and rebuild the touchpoints — career site, job posts, social, referral programme — around it. The result is a measurable, compounding advantage in applicant quality.
Outcomes clients can measure.
Distinctive positioning
A narrative that separates you from the ten other companies chasing the same engineer.
Career-site audit
Full UX, content and conversion review with a prioritised remediation plan.
Content that converts
Employee stories, engineering blog, video and social — briefed for candidate intent, not corp-comms.
Engagement analytics
Applicant source, conversion and quality tracked per campaign and channel.
Referral programme design
Structured, gamified referral loops that unlock your team's second-degree network.
Continuous listening
AI sentiment analysis of reviews, exit interviews and candidate feedback — quarterly refresh.
Purpose-built capabilities.
Employee value proposition
Distilled from employee interviews, exit data and candidate research — expressed as a positioning statement, messaging pillars and proof points.
Career-site redesign brief
Full UX, content architecture and conversion recommendations — ready to hand to your web team or ours.
Content engine
Editorial calendar, briefs and production support for engineering, product, DEI, benefits and life-at-company content.
Executive presence programme
LinkedIn and industry-event playbooks for leadership so your team is visible where candidates actually look.
Hiring is a business function — treat it like one.
Employer brand is the multiplier on every other hiring investment. The strongest sourcing, the fastest process and the best offer still lose to a competitor whose story resonates more clearly. Brand work pays back in higher offer-acceptance rates, lower cost-per-hire and a talent pipeline that arrives inbound — not one you have to chase.
A repeatable, senior-led workflow.
- 1
Listen
Employee interviews, candidate research, review-site sentiment analysis.
- 2
Position
EVP, narrative, messaging pillars and proof points.
- 3
Audit
Career site, job posts, social channels and referral programme.
- 4
Build
Content plan, career-site brief, campaign playbooks.
- 5
Launch
Rollout with measurement plan and A/B testing baked in.
- 6
Measure
Quarterly reporting on applicant quality, conversion and cost.
The difference is measurable.
Trusted across sectors.
Whether you're scaling a Series B team or filling critical roles at an established enterprise, this service adapts to the pace and standards of your industry.
"In six months our inbound applications tripled — but more importantly, offer acceptance jumped from 61% to 84%. Candidates arrive already understanding who we are and why we're different."
Inbound tripled, offer acceptance +23pp.
- Timeline
- 6 months
- Inbound growth
- 3.1×
- Offer acceptance
- 61% → 84%
- Cost per hire
- −34%
Do you replace our marketing team?
No. We partner with in-house marketing and communications — providing the recruitment lens and specialist capacity they typically don't have.
How long before we see results?
Quick wins on the career site land in weeks. Applicant-quality and acceptance-rate changes typically emerge over one to two quarters.
Do you handle production, or just strategy?
Both. We can hand a brief to your agency or produce end-to-end — copy, design, video, social.
How do you measure employer-brand ROI?
Applicant quality (recruiter score), conversion per stage, offer acceptance, cost per hire and 12-month retention. Full quarterly reporting included.
What if our Glassdoor reviews are already weak?
We build the internal experience work into the plan — sustainable brand improvement follows real change, not marketing over problems.
Other services in the suite.
AI Talent Search
AI-powered sourcing across 500M+ profiles.
Resume Screening
Rank 1,000+ CVs in minutes with rationale.
AI Candidate Interviews
Structured, bias-aware first-round screens.
Executive Search
Senior, confidential, market-mapped hires.
Process Automation
ATS orchestration end-to-end.
Ready to move faster?
A 30-minute call with a senior recruiter to scope your hiring goals — no obligation, no sales pressure.